Building Meaningful Products Since 2014.
Who am I?
A seasoned software product manager of 10 years, with experience in B2B, B2C, and DTC products
What are my specialties?
Scaling new products/features, mobile applications (native and hybrid), in-app personalization, app/feature onboarding, habit cultivation and formation
Why product?
I was indirectly exposed to product management during my time as a startup co-founder on a career guidance web application (Ryzr) and fell in love with the discipline.
Building bridges between complex information and intuitive products – that's my driving force. My experience working on personalization and onboarding for health and fitness products (Under Armour’s MapMyRun and WHOOP) fundamentally altered how I think about building approachable and equitable user experiences.
Learning to build for all user types planted the seed of delving deeper into UX and I am currently pursuing a UX design certificate with the intent of leveraging UX research and technical writing to empower product teams with learning science strategies, bridging the gap between complex information and user understanding. Explore my portfolio of UI/UX projects, UX initiatives, and product thinking exercises – all testaments to my dedication to user-centricity and inclusive design.
Industry Experience
Additional Info
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Native Apps: iOS + Android
Desktop Apps: HTML/CSS, JS, Apache Cordova (Phone Gap), React Native
TV Apps : tvOS + Android
IoT: UA Connected Footwear, WHOOP, Atmosphere streaming devices
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Product & Discovery: Agile/Lean, product discovery, stakeholder facilitation, opportunity briefs, 0-to-1 product delivery
Research & Design: Human-centered / user-centered design, public & user research, usability testing (UserTesting.com), Figma
Data & Analytics: Amplitude, Looker, Google Analytics, Microsoft Fabric, SQL
Civic, Policy & Compliance: Digital equity & inclusion, GDPR / data privacy, accessibility standards (WCAG 2.1 AA, Section 508), accessible & inclusive design
Tools & AI: Azure DevOps, JIRA, JIRA Align, Asana, Monday, Iterable, custom Claude Skills/Projects, agentic workflow designwriting, leading brainstorms
Privacy: user privacy compliance (GDPR)
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Ryzr: Co-founder - 08/2014 - 03/2015
Texas Instruments: Financial Analyst - 07/2013 - 01/2014
UT Dallas: Peer Advisor - 08/2012 - 05/2013